Same shop, two websites

On the left, the kind of site many small businesses still run. On the right, the same shop rebuilt. Try both on your phone.

Before (2016)

After

What changed

Before: The first screen said "Welcome".
After: It says what the shop does, where, and how to book.
Before: No way to book.
After: "Book an eye test" on every page, in a few taps.
Before: The phone number was a picture.
After: Tap to WhatsApp or call.
Before: No prices.
After: Sample prices for tests, lenses and frames.
Before: Hours hidden near the bottom.
After: "Open now" on every page, and the full hours one tap away.
Before: A slider of large photos and several scripts.
After: One optimised photo and very little JavaScript.
Before: Small grey text.
After: Larger text with AA contrast.
Before: "Read More" buttons going nowhere, and leftover placeholder text.
After: Every link goes somewhere useful.
Before: Same name, logo, colour and photos.
After: It's the same shop. We changed how the site works, not who they are.

Lighthouse, mobile (estimated).

Before site template: Compass by templatemo.